I volunteered my services to assist Sing St. John, a non-profit music organization located in the U.S Virgin Islands. I was tasked with redesigning their logo to appeal more to the spirit of St. John and its community. This organization caters to all demographics from children, young adults, and seniors. Not only does this organization emphasize music and singing, but it is also a social support group in times of crisis. Additional deliverables included a digital brochure to distribute to donors and business cards for the Choral Director. I also aided the organization in establishing its social media presence on Instagram and Twitter.
The Choral Director, Kristen Carmichael-Bowers, wanted to emphasize the inclusivity of Sing St. John and how these singing groups provide a community outlet for the inhabitants of St, John. The organization’s motto is “Strengthening Community Through Song,” and this became the focal point for the logo re-design.