Everyone in our group agreed on the fact that the internet is a downward spiral of distraction. We wanted to emulate that feeling with this exhibition by pulling the viewer literally down the 'rabbit hole' of distraction. Through the use of bold typography and strategically placed letters, only legible from a specific vantage point, we created the perfect disruption to the viewer's daily routine. From a profile view, the letters also cast a shadow on the wall, enticing the viewer further down towards the cascading letters.

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