Like many people my age, I'm interested in traveling the world, but I don't want to appear like an obvious tourist. To combat the tourist stigma, I created a compact travel guide allowing the user to remain discreet yet informed. I highlighted the city of Amsterdam because it's been on my destination list for a while now, and I wanted to use this project as an opportunity to do research. I began by sketching out various icons that I associate with traveling, and eventually narrowed them down to five: a padlock, speech bubbles, a camera, a dining set up, and a luggage.
These icons became the talking points for the brochure's content. This brochure has concise information ranging from safety tips to tourist highlights, along with a simplified map on the back to keep track of your travels. Moving forward, I envisioned that these compact guides would become a series and would highlight other popular destination points, like NYC, Paris, Rome, etc.
These icons became the talking points for the brochure's content. This brochure has concise information ranging from safety tips to tourist highlights, along with a simplified map on the back to keep track of your travels. Moving forward, I envisioned that these compact guides would become a series and would highlight other popular destination points, like NYC, Paris, Rome, etc.
